We are very excited to announce that Highwire has completed a full Bonanza integration, allowing their users to easily manage their inventory via Highwire, and have that inventory added to their store on Bonanza. Highwire has been working fast and furiously not just on their Bonanza integration, but on adding a wealth of other features that make it easy for merchants to build their online brand in whatever selling channels they like. We couldn't be more pleased to have them as one of our early partners.
Those who read the recent AuctionBytes story on this integration will note that it's our intention to unify not just Bonanza and Highwire, but to continue building partnerships such that Bonanza can feature the broadest assortment of inventory of any marketplace. While we are very proud of the user experience we've built for our sellers and buyers, we recognize that at the end of the day, buyers need to be able to reliably find what they are looking for to adopt a marketplace as their first, favorite destination.
Over the summer, we will be looking to continue to build new partnerships with channel providers and marketplaces alike. By Q4, we would like to be advertising not just the great shopping experience Bonanza provides, but the opportunity for a buyer to find most anything they are looking for when shopping here (except, of course, for the ordinary -- commodities like computers and books that Amazon does so well). Our existing sellers have built an amazing catalog of 4 million items, but we believe there are still too many times that a buyer wants a certain size of a certain item in a certain color, and we don't have it available.
For Bonanza to become the most visited marketplace destination, we need to help buyers find what they are looking for -- consistently. And have fun doing it. That doesn't happen when Bonanza is an island, separate from the many great ideas, services, and items that other sites have to offer. We want our sellers to have access to the best tools, and in turn, we want to give our sellers the opportunity to drive buyers to their store in droves. In particular, we want to empower our small-to-medium merchants to have a chance to build professional-looking inventory (the purpose of the Background Burner), and build their online brand both on Bonanza and beyond.
We know it's not always easy to be a small seller, but when the services you use work together to make your life easier and bring more buyers, it certainly doesn't hurt!
27 responses to Bonanza Now Integrated with Highwire
In order to make money then I have to spend money which has served me well (on the net) by 500% since Q1.
I highly suggest and recommend that our members also consider Highwire within their various storefronts too.
It’s SUCH A G00D THiNG…Thank you for posting this to our membership.
I’ve never heard of HW before. Time to check it out! Thanks, Bill, for the update.
I like it! May I suggest that in order for the buyer to find what they are looking for, the quantity of items isn’t as important as the sites search engine. It must function well. I find Bonanza’s somewhat lacking.
Thanks for the update, Mark. I will check this out.
I am missing something. lol, as usual.
I see ’sell on Ebay, facebook and your store." For $19.95 per month you add a live shopping cart and can sell on google. I watched the video demo as well and see nothing about Bonanza.
“multi chanel intregation between ebay/facebook/google”
Can someone explain?
Oh…OH! That brings up an idea…maybe if we have the drop down feature in our listings of size, color (we name the drop down) we would “lure” those types of sellers. I see it already on Bonanza, but you have to tell the Seller at checkout what you want – I don’t like that, cuz my money is going out and they might have SOLD that size or color.
Just an idea!
I think that your approach of bringing more products for buyers to Bonanza is a necessary one and will give a reason for buyers to come back because then we are more likely to have what they are looking for and also a more tempting variety, which was one BIG reason that we were not “quite” yet ready to advertise Bonanza even though I had been hoping for some small amount of advertising by now. We’ve been lacking inventory as a whole even though we’ve worked so hard to get where we are today.
I do strongly agree with Yippy about our search engine. It is so important that it be easy for buyers to shop here.
So is it now better to buy a Highwire membership or a Bonz membership?
By Q4, we would like to be advertising …When is Q4?Sofy I’d say it be better to buy a membership for HW because then all your items could go on ebay,facebook,twitter,Google and on here. For 20 a month you get advertised on 5 venues.
Antiques..but does HW actually advertise?
Not that I’m aware of but it’s been 2 years since I’ve been on that site. I see a lot has changed since then. My question is how is the Google part going to work when Google switches to pay to play?
So HW is the old BISI?
Antiques, our items would automatically go on Google Shopping, too, if we are paying for Highwire?
Yep that’s the one.
Sharon that’s what I’m not sure about.
I am thinking not…just because then that would be double listing in GPS’s eyes. It’s a guess.
That’s true so I guess we can forget about the Google part of it then. As far as twitter & Facebook unless they have changed it it will only post once at the time you create the listing so that’s not very helpful is it? It be nice if it could be set to tweet & fb everyday or so.
Off topic, but….
“I think that your approach of bringing more products for buyers to Bonanza is a necessary one and will give a reason for buyers to come back because then we are more likely to have what they are looking for and also a more tempting variety, which was one BIG reason that we were not “quite†yet ready to advertise Bonanza even though I had been hoping for some small amount of advertising by now.”
Holy runon sentence, Sharon!

I agree. Tweeting once and Facebooking the new listing once does not help out a whole lot. For sellers that want to have their listings on eBay and Bonanza it would be good. Does Highwire itself have a storefront also? If so, I guess that adds to the benefit of it.
I know Bookbin. I’m famous for runon sentences. You should talk to me in person
The good news is that you’ll get to read more over time….because I’m not leaving lol.
so is this close? We partner w/ Highwire in order to gain more inventory which is supposed to bring in more sellers/buyers correct? This same inventory is already on highwire and not moving. So do we become a secondary warehouse in hopes of moving it?
Highwire is a storefront as well. Sofy that about sums it up. List it on 3 sites and hope it sells on one of them. HW will delete it from the other sites once it sells on one of them.
I’m still a bit confused on how this will work for me. I have an ebay store so I already pay ebay 14.95 a month so that would mean 35 a month plus 10 a month for Bonz. Plus FVF yikes!
You don’t have to pay $19.95 plus if you want to list on a few sites simultaneously with preparing your listings only once.
For $8.95 a month, I subscribe to Sellersourcebook and prepare all my listings from a choice of hundreds of fabulous templates and styles and can automatically upload them to Bonz, Ebay, Ecrater, my own website and a few others.
SSB has been fully integrated with Bonz for some time, meaning uploading your listing to Bonz is just hitting a Launch button.
Same with Ebay…just hit the Launch button.
You store your listings intact with photos at SSB indefinitely…so you can edit your listings, use new photos, change a few details and continue to resubmit them to the above venues of your choosing…either all of them at once or whichever you choose.
Your saved and completed listings are filed in your SSB account by venue…Bonz, Ebay, etc…
SSB is not a storefront venue…it’s better than that for less money.
It’s simply a place to create listings and upload them to venues right from your SSB account.
Listing is so easy at SSB and your entire inventory remains there for you to work with .
Before the recent Google announcement that Google Shopping is becoming a commercial, paid site, %8.95 may have seemed expensive just to prepare and store your listings.
However, now with the necessity for sellers to list on several venues to compensate for the fact that the past exposure from free Google Product will soon be gone, $8.95 is a great bargain for sellers to prepare a listing only once and upload it to several venues.
I have been with them for years and love them…terrific service, too.
I know this may be a good thing for Bonanza … and for me this is really the only place I sell, but I shake my head at the fact that I’d have to remember another set of member ids and passwords. I refused to do pinitrest just because of that, so I guess my question is, if I don’t “intergrate” with Highwire, No one will ever see I exist because now Bonanza can’t go through Google??? selling online is getting harder and harder
@Coins. You don’t have to list on Highwire to be seen.There is no guarantee that a Highwire account…in of itself.. will sell product anymore than any other site. Highwire is only sending your product listings to Ebay, Bonz, your own website at this point.
Whether product sells still is dependent on the traffic at Ebay, Bonz, etc. and the impact of your product listing, price, etc. etc.( Highwire does not include Amazon, Etsy, ECrater, at this point…and the submission to Facebook and Twitter is only one time, not continuing).
Listing on Highwire only gives you the flexibility of writing your listing only once and having it sent simultaneously to several venues, such as Ebay, Bonz, your own website, etc.,. But, you’re paying for this convenience.
You still can opt to individually create listings yourself at different venues of your choosing.
If you primarily list on Ebay and Bonz, as an example, you still can be on both by simply listing on Ebay and importing all your listings to Bonz…just as now…without any extra expense.
Without the free exposure from Google Product, the challenge now for every seller is WHERE to sell their products so they will be seen and which venues have the type of buyers/traffic for what one sells.
The common thought is that will be desirable and/or necessary for each seller to list on several venues to compensate for the loss of the past, free Google Product exposure. In other words, the more places your products are seen, the better chance you have to sell something somewhere.
The rest of how you list is logistics…whether you have the time and a smaller inventory to individually list on several sites, yourself…or pay for the convenience of using a service like Highwire which sends your listings simultaneously to several venues for you.
Without the free buyer exposure from Google Product, EVERY venue ( Bonz, Ebay, Etsy,ECrater, Artfire, YardSeller, Ruby Lane, etc. etc. has exactly the SAME CHALLENGE…and that is, how to get exposure, traffic and sales for their sellers listing on their sites.
Highwire potentially can be very good for Bonanza because it will bring more product to Bonz through sellers ALREADY on Highwire. Their listings will now automatically be integrated on Bonz.
Bonz says that more product and sellers on Bonz will benefit sellers already here because more product will bring more buyers.
Sunflower Antics- I’m with you on the drop down menu idea- I am one of those sellers that request the customer make their specific choice at checkout but make every effort to keep listings updated if something is out of stock- it’s a lot of work but we understand that people like to know what they are paying for is available. Thanks for raising this issue- I’ve been too busy updating listings to get to it :-(
I’ve been on Inkfrog, a listing service, for years [Sparedollar before they merged] and it is Inkfrog who developed Highwire. Inkfrog is only intigrated with eBay. Now when I log in, both Inkfrog and Highwire come up and I need to choose IF. Highwire was created by Inkfrog which integrates solely with eBay. They have been promoting it to Inkfrog members for some time now, but I don’t think it is geared to the small seller. They offered us a free for life Domain Name if we joined and paid one of the plans. The bottom $19.95 plan is for sellers [no matter how many venues they have] who sell $1500 or less per month. The rate goes up each month for higher sales …up to “unlimited for $99 a month”.
I don’t see anything in Bill’s message about any cost to us – if it is a special deal like the freebie offered to Inkfroggers …or if it is the $19.95 minimum, on up.
There is a “free” highwire, but it only integrates with eBay, facebook and twitter. [At least it was/is free to Inkfroggers]
Bonanza is first mentioned as Highwire linking to Bonanza now on one new ad for it from Bill’s link above.
But if you look further under pricing via that link, all that is added for the minimum premium [paid] plan is Google and your own storefront. Bonanza is not mentioned yet under free or paid, that I can see.
Inkfrog emailed another invite to Inkfroggers to Join Highwire on May 15th:
“Introducing true multi-channel. eBay + Facebook + Google + Storefront”
“…our new, improved Highwire.com – with eBay integration. It’s so good you can even use the eBay lister and manager – which includes a Facebook store channel – for free. This means you can list and sell on eBay and Facebook 100% free of charge. Upgrade to a paid plan only if you want to have a Storefront and extra features.”
Twitter was not mentioned.
How this can all be “free” I don’t know. MUST be in conjunction with Inkfrog as far as storage of listings and photo hosting? I doubt Inkfrog/Highwire wants me to quit Inkfrog and they lose my monthly payment.
That brings me to “What is the cost to Bonanza sellers?” I am truly confused.
[…all the above aside, if I didn’t have near a GB of photos and listings stored on Inkfrog to transfer including 1000’s I use over and over, I’d hotfoot it over to Seller Sourcebook for their integrations that already includes Bonanza and ETSY!]
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