Now live! Free referral traffic and new membership options

We've been making such rapid progress lately that I haven't had time to blog about everything new, but here are a handful of our new features launched during the past week.

Free Referral Traffic

Through the end of August (and possibly beyond, if we get sufficient response) we are allowing sellers to sign up for a special offer where no fees are paid for buyers that arrive at Bonanza from your website or blog through 2018.  The link to sign up lives on your My Bonanza page:

Once you click through, you'll end up at a page that asks for the URL of your website and gives you a reference code to include to get free sales (i.e., no final value fee).  This continues our belief that you should only have to pay for whatever it costs to acquire a buyer.  If you send a buyer to Bonanza, it costs us nothing, so why should you get charged for it?  Well, if you sign up for this offer, you won't.  Cool!

New Memberships

We are also adding a couple new membership options for our larger (or just busier) sellers:  the Titan Membership and Titan+Advertising Membership.  The idea with these memberships is that we want to provide busy sellers with the means to get their store setup quickly (and perfectly), even if they import from another marketplace/inventory file, and even if they have no spare time to dedicate to polishing their Bonanza merchandise.

We now have a small team on premises dedicated to updating links, descriptions, shipping, profiles, and everything else a seller needs to get their store optimally configured.  To whatever extent the seller wishes, we can maintain their merchandise on their behalf.  Because buyers are unlikely to buy from a store with broken links or misconfigured HTML templates, or the like, these changes often translate directly into increased sales volume.

Likewise, we have an ever-growing suite of tools we've been working on to advertise Bonanza merchandise in new channels.  The Titan+Advertising package lets sellers take advantage of this extra traffic/revenue source, with a $100 advertising credit we apply to buying ads on behalf of the seller each month.  The idea here is that you can manage your own store if you have the time, but if time is of the essence to you, we provide these custom crafted services.

New Token Opportunity

Along somewhat similar lines, another new feature we've launched allows sellers to take advantage of the Background Burner, even if they don't have the time to burn images themselves.  When you mouse over an item while browsing the catalog, you'll now see something like this:

Clicking the icon with the pictures opens a popup to create a Background Burn window, which allows the buyer to create and submit a Background Burned image for the seller's review.  If the sellers accepts the burned image, the buyer gets three tokens for it.  Win win!

What's Next?

One of my favorite projects in the pipeline is a joint venture we're working out with Paypal and Amazon to finally allow checkout of multiple sellers in just one payment.  This should open all sorts of opportunities for collaboration between sellers when buyers are checking out something like a sewing pattern but they also want to grab fabric and sewing needles while they are here.  Stay tuned for more details on this one as they develop over the next week!