Austin Powers' Shagadelic Shakers, pre-mixed nonalcoholic drinks in individual plastic shakers that recreate the sound and feeling of a bar shaker once ice is added.

1999: Motts, Inc., Stamford, CT, launched a line of cocktail mixes in patented”Shagadelic Shakers” as part of a tie-in with New Line Cinema’s June 1999 release, Austin Powers: The Spy Who Shagged Me.

The shakers come in three new flavors for cocktail mix leader Mott’s: Long Island Ice Tea, Cosmopolitan, and Blue Margarita. The plastic containers feature patented technology that allows the targeted 20-something audience to have fun this summer mixing its own drinks, says Joanna Ebert, Mott’s senior product manager,mixers.

“It’s a party in a bottle. All you need is the ice and liquor. Consumers can feel like they are bartenders for a day,” says Ebert.

Boasting groovy Austin Powers graphics and dialogue, the shakers are specially shaped bottles with strainers that trap ice as the drink is shaken and a slack-fill function so bibulous consumers can load in the ingredients.

Distribution will be mostly through liquor stores and on-premise with some food store exposure. Colorful P-O-P displays flag the effort.