Contemporary Advertising by Courtland L. Bovee & William F. Arens- Published: Irwin, Illinois- Third Edition, 1989 Book.

This piece is an interesting step back in time.  Ready for a new collector's home.

Hardcover, NO Dust Cover: 11 x 8-1/2 inches, 662+ End Notes Pages.

 An Acceptable copy with some wear to covers and inside pages with studying writing by pencil on some pages.