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Business The Speed Of stupid  

Two savvy Web strategists offer a wry look at the corporate practices that have blindsi ded technology-driven business-and present sane solutions to steer companies past today's investor backlash.. Reading the headlines, one could easily conclude that many of today's technology-driven ventures are dying because of a lack of funds or a shortage of business opportunities. But what really lies at the root cause of their demise is a technocentric disregard for strategy and general management principles. Business @ the Speed of Stupid brings to light many of the myths that stymie unwary investors, entrepreneurs, and managers who are seeking to turn a profit in the digital economy. It highlights why smart entrepreneurs buy into dim-witted business beliefs and expos the "big lies" that have crippled so many companies. With ultimate know-how, verve, and humor, Dan Burke and Alan Morrison reveal why brilliant engineers don't always make brilliant business leaders, how innovation is far less important than customers and quality, and that, yes, you do need to beprofitable to survive on the Web. Bringing realism and experience to the table to counteract the lingering technology industry hype, Business @ the Speed of Stupid explains how to survive and profitin the next phase of our technology-driven economy.

Pages 256

Hardback

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