The Promise and the Product 200 Years Of American Advertising Posters Hardcover-First Printing 1979
Explore the fascinating world of American advertising posters with "The Promise and the Product" by Vivian Brichta, Victor Margolin, and Ira Brichta. This hardcover book, published by Macmillan in 1979, features 152 pages of nonfiction narrative and stunning vintage posters (some in color) from the past two centuries.
Discover the history and evolution of advertising and promotion, including insights into the creative process and the impact of technology on the industry.
This first printing edition does include a dust jacket and has not been personalized or inscribed.
Add this unique and informative book to your collection today, brought to you by Dallas Coins and Collectibles.
This book is in Good condition.
The dustjacket does have wear from storage.
Binding is good. No missing pages or writing that I see.
The book in the pictures is the book you will receive.
Please see the pictures.
- Hardcover
- Macmillan Publishing Co., Inc. First Printing 1979
- Illustrated (some illustrations are in color)
- 152 pages
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