Science shows that Axe’s improved fragrance acts upon the female libido and stimulates the clothing-removal section of the female brain. Which means, you can fulfill more of your manly desires. One application of the new improved Axe and you’ll smell like a hunk of man candy all day long . When you wear Axe, your new and improved male musk is released into the atmosphere, quickly reaching nearby females.Getting the girl has never been easier, thanks to the AXE effect..Quasi-scientific research has proven women like men who smell good.