The Anew facelift effect? We've bottled it! Meet the Platinum Lift & Tighten Serum, for smoother, tighter-looking skin and an instantly lifted look that lasts. It's so good that 8/10 women feel it actively firms and tightens skin.*Ready for the lowdown?

Product specification:
• LIFTS: Formulated with biopolymers. Helps give skin an instant lifted look that lasts all day.
• SMOOTHS: PROTINOL™ dual collagen boost helps visibly restore years of collagen loss and strengthen skin’s surface.
• CONTOURS: Leaves skin with a tightening effect, skin feels firmer with increased elasticity, and facial contours look defined.*
• Size: 30ml

How to use me:

Smooth over cleansed face and neck in upward and outward motions. Follow with Anew Platinum Day Cream or Night Cream for even faster lifting and tightening results.** Honestly - clinically proven! Amazing, huh?

*Applies to feel of skin’s surface. Based on a Consumer Study with 132 participants.
**Consumers agree Lift & Tighten Serum provides an instant tightening and firming effect on the skin based on a consumer study with 132 participants. Pairing the serum with the day and night cream provides “fast”/instant results.

All Avon products stamped date on item, this is produced date and expiry 3 years past this date.