The product is a limited first edition NHRA Cruz Pedregon McDonald's mini racing helmet by Simpson. This mini helmet is designed for fans of NHRA racing and features the branding of driver Cruz Pedregon and sponsor McDonald's. As a collectible item, it represents a piece of memorabilia for fans of NHRA racing and Cruz Pedregon in particular. The helmet is part of the fan apparel and souvenirs category within the sports memorabilia, cards, and fan shop market.