The product is a comprehensive guide titled "Starting an Online Business All-In-One Desk Reference for Dummies" published by Wiley & Sons, Incorporated, John in 2006. Written by Joel Elad and Shannon Belew, this book covers topics related to E-Commerce, Internet Marketing, and Small Business. With 840 pages and illustrations, it serves as a valuable resource for individuals looking to start and grow an online business. The book is in English and is in trade paperback format.