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TITLE: Advertising Age Magazine
[ Rare business and Advertising magazine! See FULL contents below!]
ISSUE DATE:
Monday, November 7, 1983 Vol. 54, No. 47
CONDITION:
LARGE sized magazine, Approx 15" X 11". COMPLETE and in clean, VERY GOOD condition. (See photo)
IN THIS ISSUE:
[Use 'Control F' to search this page. MORE MAGAZINES' exclusive detailed content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date.] This description copyright MOREMAGAZINES. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
COVER: Which Celebrity Presenters get the best Audience recall?
HIGHLIGHTS:
Paul Foley, retired chairman of Interpublic, is dead at age 69, See Page 6.
Ally & Gargano's decision to go public could make it the smallest U.S. agency to be publicly held. See Page 10.
The U.S. Postal Service jolted bulk mailers last week with its announcement of across-the-board rate hikes it seeks for next fall. See Page 12.
Quaker Oats is revamping strategy for its Gatorade drink business by expanding it geographically and demographically. See Page 20.
New product development is increasingly attracting the interest of chief executive officers, an ANA workshop was told, but there is still work to be done by top management. See Page 28.
The Manchester Union Leader is maintaining its unflinchingly conservative presence under the widow of the late publisher, William Loeb. See Page 36. Fast-food restaurant chains are experiencing a surge in sales 'due to new-product introductions and a healthier economy. See Page 40.
Chrysler Corp. will turn to Japan for additional small cars if
General Motors brings in imports through its pending deal with Toyota. See Page 42.
Advideo Journal is continuing to make headway by "sliver-casting" programing aimed at smaller, specialized audiences. See Page 44.
Off-price retailing appears in yet another form, catalog mailings from a new Zayre division. See Page 58.
Nuvatee has unveiled an interactive video system that applies videogame technology to traditional point-of-purchase display. See Page 60.
Esquire goes for the gold with an elaborate bash celebrating its 50th anniversary and a record issue. See Page 73.
CORPORATE CLOSEUP:
Castle & Cooke Foods, under the leadership of former Coca-Cola Co. vice-chairman Ian Wilson, is moving away from being production-oriented and supply-driven and toward becoming a marketing-oriented company. See Page 4.
INTERNATIONAL:
Leo Burnett Co. is considering
setting up more "second agencies" internationally to attract creative people. Burnett's first such agency was set up last year in Germany. See Page 50.
Famous Amos chocolate chip cookies will be making their debut in Hong Kong this month, with a new campaign created by Synergie Communications, a Kenyon & Eckhardt affiliate, See Page 50.
Foot-dragging in the U.S. is darkening the future of direct broadcast satellites worldwide, according to some participants at an international telecommunications conference. See Page 52.
VIDEOTECH:
Warwick Advertising has completed an agency consumer survey that finds consumers are indifferent or unhappy with
cable tv, See Page 66.
Hearst/ABC Video, the owner of ARTS cable channel, is soliciting financial aid from system affiliates to keep the unprofitable cultural network alive. See Page 67.
MAGAZINE:
Racy novels about sex and scandal make megabucks, and their publishers are spending megabucks to market them. See Page M-4.
Media outlook: Media buyers are working in an atmosphere of caution, but a good sign is that rate increases should be the lowest in recent years. See Page M-9.
Some marketers choose sales promotion because its advantages often overshadow the attraction of advertising. See Page M-52.
REGULAR FEATURES.
ADVERTISER PEOPLE.
PHOTO REVIEW.
AGENCY PEOPLE.
PRESSTIME.
COMING CONVENTIONS.
REGIONAL NEWS.
CON-SID-ERATIONS.
VIDEOTECH UPDATE.
CORRECTIONS & CLARIFICATIONS.
VOICE OF.
EDITORIAL VIEWPOINT.
THE ADVERTISER.
FOR THE RECORD.
WORLD NEWS ROUNDUP.
GETTING PERSONAL.
FIGURES TO FILE.
MEDIAMOVES.
MEDIA PEOPLE.
NEW PRODUCTS.
CIRCULATION OF 10 LARGEST.
OBITUARIES.
NEWSPAPERS.
______
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