Sensitive Therapy Pet Shampoo Natural and gentle sulfate-free cleansing formula combines beta glucan, aloe, colloidal oatmeal, essential vitamins and natural cleansers to help relieve itching and irritation. Infused with advanced blend of botanicals and other mild ingredients with fresh natural aroma that eliminates odors for days! Sensitive Therapeutic Shampoo is natural and gentle sulfate-free cleansing formula that combines beta glucan, aloe, colloidal oatmeal, essential vitamins and natural cleansers to help relieve itching and irritation. It is infused with an advanced blend of botanicals and other mild ingredients with a fresh natural aroma that eliminates odors for days! DIRECTIONS: Wet coat, apply a generous amount of shampoo and work into an elegant rich foaming lather (avoiding contact with eyes and ears). Rinse thoroughly with water.