True White Dog Coat Whitening Shampoo Our True White Shampoo whitens, brightens, and shines light colored coats. Also removes stains. Ready-to-use, but can be diluted 10:1. Remove stains, brighten coats, and leave pups looking their best with our Top Performance True White Shampoo. Removes stains from white, cream, and light-colored dogs using the power of enzymes Ready-to-use, but can be diluted 10:1 May also be used on multicolored dogs, but should not be left on colored fur for more than 2 minutes as it can remove color. Directions For Use: Apply Shampoo full strength to the coat, or dilute up to 10:1. Work into the coat completely and leave on for a minimum of 3 minutes before rinsing thoroughly. Depending on degree of whitening desired, length of time left on the coat will affect ultimate results. Whitening increases with repeated use.